Nowadays, it is common for companies to create products based on market studies, "target consumers", and projected sales. We won't do that. Here at Badger, when we formulate products, we think about making them for someone we love. We carefully blend the most precious ingredients in small batches, combining time-honoured traditional remedies with our own understanding of herbs and botanicals. Next, we try out our new creations by giving them to family, friends and co-workers. When they are completely delighted and amazed, we know we're on to something good! Then we put the product through testing to make sure it meets our rigorous safety and efficacy standards. When the product is just right in the aroma, feel, and effectiveness, we share it with the world.
It's not that we don't think about sales, it's just not what motivates us. We believe that by applying inspiration and love to the process of formulation, we achieve the best results on all levels. What matters to us most is creating the highest quality products while using only natural resources sustainably and respectfully.
This is a practical philosophy. When you create good products, this goodness is obvious to everyone who uses them. It's worked great for us for over 15 years of successful Badger business. You can't produce products like this by looking at the financial 'bottom line'. You do this out of respect for the healing power of nature.